Introduction to consumer behavior /
Pasahol, Jhon Ven Saint Laqui
Introduction to consumer behavior / Jhon Ven Saint Laqui Pasahol. - Manila : Mindshaper Co., Inc., c2024. - vi, 290 pages : 26cm.
Includes References.
Chapter 1. Perception.--Chapter 2. Learning theories.--Chapter 3. Consumer motivation and involvement.--Chapter 4. Personality, Lifestyle, and the self.--Chapter 5. Attitudes and attitude change.--Chapter 6. Individual consumer decision making.
9789719655909
ACCOUNTING.
HF 5415.32 .P37 2024 c.1
Introduction to consumer behavior / Jhon Ven Saint Laqui Pasahol. - Manila : Mindshaper Co., Inc., c2024. - vi, 290 pages : 26cm.
Includes References.
Chapter 1. Perception.--Chapter 2. Learning theories.--Chapter 3. Consumer motivation and involvement.--Chapter 4. Personality, Lifestyle, and the self.--Chapter 5. Attitudes and attitude change.--Chapter 6. Individual consumer decision making.
9789719655909
ACCOUNTING.
HF 5415.32 .P37 2024 c.1
