Image from Amazon.com
Introduction to consumer behavior / Jhon Ven Saint Laqui Pasahol.
Material type:
TextPublication details: Manila : Mindshaper Co., Inc., c2024.Description: vi, 290 pages : 26cmISBN: - 9789719655909
- HF 5415.32 .P37 2024 c.1
Contents:
Chapter 1. Perception.--Chapter 2. Learning theories.--Chapter 3. Consumer motivation and involvement.--Chapter 4. Personality, Lifestyle, and the self.--Chapter 5. Attitudes and attitude change.--Chapter 6. Individual consumer decision making.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Filipiniana
|
NU BALIWAG | NU BALIWAG | Marketing Management | Filipiniana | FIL HF 5415.32 .P37 2024 c.1 (Browse shelf(Opens below)) | C.1 | Available | NUBUL000005347 |
Includes References.
Chapter 1. Perception.--Chapter 2. Learning theories.--Chapter 3. Consumer motivation and involvement.--Chapter 4. Personality, Lifestyle, and the self.--Chapter 5. Attitudes and attitude change.--Chapter 6. Individual consumer decision making.
There are no comments on this title.
Log in to your account to post a comment.
