Strategic management in tourism & hospitality industry /

Buenaventura, John Paul G.

Strategic management in tourism & hospitality industry / John Paul G. Buenaventura and Liberty Beunaventura-Gutierrez. - Manila : MindShaper Co., Inc., c2024. - x, 158 pages : illustration ; 26cm.

Includes references.

Lesson 1. Introduction to strategic management in tourism and hospitality.--Lesson 2. Business competition in hospitality.--Lesson 3. Vision, mission, and values in tourism and hospitality.--Lesson 4. External environment analysis in tourism and hospitality.--Lesson 5. Internal analysis in tourism and hospitality.--Lesson 6. Strategy formulation in tourism and hospitality.--Lesson 7. Strategy implementation and execution in tourism and hospitality industry.--Lesson 8. Strategic evaluation and control in tourism and hospitality.--Lesson 9. Innovation and technology in tourism and hospitality strategy.--Lesson 10. Globalization and international strategies.--Lesson 11. Crisis management and risk mitigation.--Lesson 12. Current trends in strategic management for tourism and hospitality.

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STRATEGIC MANAGEMENT AND TQM.

G 155 .A1 .B84 2024 c.1

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