Strategic management in tourism & hospitality industry / John Paul G. Buenaventura and Liberty Beunaventura-Gutierrez.
Material type:
TextPublication details: Manila : MindShaper Co., Inc., c2024.Description: x, 158 pages : illustration ; 26cmISBN: - 9789719655862
- G 155 .A1 .B84 2024 c.1
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Filipiniana
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NU BALIWAG | NU BALIWAG | Tourism Management | Filipiniana | FIL G 155 .A1 .B84 2024 c.1 (Browse shelf(Opens below)) | C.1 | Available | NUBUL000005383 | ||
|
Filipiniana
|
NU BALIWAG | NU BALIWAG | Tourism Management | Filipiniana | FIL G 155 .A1 .B84 2024 c.2 (Browse shelf(Opens below)) | C.2 | Available | NUBUL000005406 |
Includes references.
Lesson 1. Introduction to strategic management in tourism and hospitality.--Lesson 2. Business competition in hospitality.--Lesson 3. Vision, mission, and values in tourism and hospitality.--Lesson 4. External environment analysis in tourism and hospitality.--Lesson 5. Internal analysis in tourism and hospitality.--Lesson 6. Strategy formulation in tourism and hospitality.--Lesson 7. Strategy implementation and execution in tourism and hospitality industry.--Lesson 8. Strategic evaluation and control in tourism and hospitality.--Lesson 9. Innovation and technology in tourism and hospitality strategy.--Lesson 10. Globalization and international strategies.--Lesson 11. Crisis management and risk mitigation.--Lesson 12. Current trends in strategic management for tourism and hospitality.
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