Mobile for good : a how-to fundraising guide for nonprofits /
Mansfield, Heather
Mobile for good : a how-to fundraising guide for nonprofits / Heather Mansfield. - New York : McGraw Hill education, c2014. - ix, 244 pages ; 24 cm.
Includes index.
Pt. 1: Create and implement a mobile and social fundraising strategy.--Pt. 2: Create and maintain a mobile and social media content strategy.--Pt. 3: Using mobile and social networks to distribute content.--Pt. 4: Mobile and social media campaigns for the advanced nonprofit.
Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations.
9780071825467
FUND RAISING.
NONPROFIT ORGANIZATIONS--MARKETING.
SOCIAL MARKETING.
HD 62.6 .M36 2014
Mobile for good : a how-to fundraising guide for nonprofits / Heather Mansfield. - New York : McGraw Hill education, c2014. - ix, 244 pages ; 24 cm.
Includes index.
Pt. 1: Create and implement a mobile and social fundraising strategy.--Pt. 2: Create and maintain a mobile and social media content strategy.--Pt. 3: Using mobile and social networks to distribute content.--Pt. 4: Mobile and social media campaigns for the advanced nonprofit.
Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations.
9780071825467
FUND RAISING.
NONPROFIT ORGANIZATIONS--MARKETING.
SOCIAL MARKETING.
HD 62.6 .M36 2014
