Mobile for good : a how-to fundraising guide for nonprofits / Heather Mansfield.

By:

Mansfield, Heather [Author]

Material type: Text

TextPublication details: New York : McGraw Hill education, c2014.Description: ix, 244 pages ; 24 cmISBN:

9780071825467

Subject(s):

LOC classification:

HD 62.6 .M36 2014

Contents:

Pt. 1: Create and implement a mobile and social fundraising strategy.--Pt. 2: Create and maintain a mobile and social media content strategy.--Pt. 3: Using mobile and social networks to distribute content.--Pt. 4: Mobile and social media campaigns for the advanced nonprofit.

Summary: Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Reference	NU BALIWAG	NU BALIWAG	Reference	Reference	REF HD 62.6 .M36 2014 (Browse shelf(Opens below))	c.1	Available		NUBUL000000561

Includes index.

Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations.

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