Contemporary marketing (Record no. 2584)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00720nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBLRC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780030540189 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GC HF 5415 .B66 1992 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boone, Louis E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Contemporary marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dryden Press |
| Date of publication, distribution, etc. | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 683 pages |
| Other physical details | xxvii; 682 p.; A-5; N16; G8; I20 |
| 365 ## - TRADE PRICE | |
| Price amount | 350 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Index, Glossary, Appendix; Notes |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Contemporary Marketing Enviroment; Marketing Planning and Information; Buyer Behavior and Market Segmentation; Product Strategy; Distribution Strategy; Promotional Strategy; Pricing Strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NU BALIWAG | NU BALIWAG | General Circulation | Purchased - Booksale | 350.00 | GC HF 5415 .B66 1992 | NUBUL000001685 | 12/12/2024 | 12/12/2024 | Books |
