Contemporary marketing

By:

Boone, Louis E

Material type: Text

TextPublication details: Dryden Press 1992Description: 683 pages xxvii; 682 p.; A-5; N16; G8; I20ISBN:

9780030540189

Subject(s):

Marketing

LOC classification:

GC HF 5415 .B66 1992

Contents:

The Contemporary Marketing Enviroment; Marketing Planning and Information; Buyer Behavior and Market Segmentation; Product Strategy; Distribution Strategy; Promotional Strategy; Pricing Strategy

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	NU BALIWAG	NU BALIWAG	General Circulation	GC HF 5415 .B66 1992 (Browse shelf(Opens below))	Available		NUBUL000001685

Includes Index, Glossary, Appendix; Notes

The Contemporary Marketing Enviroment; Marketing Planning and Information; Buyer Behavior and Market Segmentation; Product Strategy; Distribution Strategy; Promotional Strategy; Pricing Strategy

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