Principles of marketing / (Record no. 402)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01083nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBALIWAG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240529060348.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240529b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214091638 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .D43 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Chavez, Roberto G. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Roberto G. De Chavez. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mandaluyong City : |
| Name of publisher, distributor, etc. | Books Atbp. Publishing Corp., |
| Date of publication, distribution, etc. | c2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 230 pages : |
| Other physical details | illustrations ; |
| Dimensions | 22 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP 350.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes reference. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction.--Strategic planning.--Marketing research.--Marketing environment.--Consumer behavior.--Market segmentation, targeting and positioning.--Products. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is thorough but light reading. Each chapter ends with a case and comprehensive exercises to connect with principles and theories discussed. Marketers and students of marketing will find the book useful in understanding the challenging and interesting world of marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Filipiniana |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Filipiniana | NU BALIWAG | NU BALIWAG | SHS-Filipiniana | 06/09/2023 | Purchased - Book Atbp. Publishing Corp. | 350.00 | FIL HF 5415 .D43 2021 | NUBSHS00000900 | 05/29/2024 | c.1 | 05/29/2024 | Filipiniana | |||||
| Library of Congress Classification | Filipiniana | NU BALIWAG | NU BALIWAG | SHS-Filipiniana | 06/09/2023 | Purchased - Book Atbp. Publishing Corp. | 350.00 | FIL HF 5415 .D43 2021 | NUBSHS00000901 | 05/29/2024 | c.2 | 05/29/2024 | Filipiniana |
