Principles of marketing / Roberto G. De Chavez.

By:

De Chavez, Roberto G [Author]

Material type: Text

TextPublication details: Mandaluyong City : Books Atbp. Publishing Corp., c2021.Description: x, 230 pages : illustrations ; 22 cmISBN:

9786214091638

Subject(s):

MARKETING

LOC classification:

HF 5415 .D43 2021

Contents:

Introduction.--Strategic planning.--Marketing research.--Marketing environment.--Consumer behavior.--Market segmentation, targeting and positioning.--Products.

Summary: This book is thorough but light reading. Each chapter ends with a case and comprehensive exercises to connect with principles and theories discussed. Marketers and students of marketing will find the book useful in understanding the challenging and interesting world of marketing.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .D43 2021 (Browse shelf(Opens below))	c.1	Available		NUBSHS00000900
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .D43 2021 (Browse shelf(Opens below))	c.2	Available		NUBSHS00000901

Includes reference.

Introduction.--Strategic planning.--Marketing research.--Marketing environment.--Consumer behavior.--Market segmentation, targeting and positioning.--Products.

This book is thorough but light reading. Each chapter ends with a case and comprehensive exercises to connect with principles and theories discussed. Marketers and students of marketing will find the book useful in understanding the challenging and interesting world of marketing.

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