Business-to-business marketing / (Record no. 5213)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01387nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBLRC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-621-427-121-4 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | FIL HF 5415 .S47 2022 c.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Serrano-Camilar, Angelita Ong |
| 245 #0 - TITLE STATEMENT | |
| Title | Business-to-business marketing / |
| Statement of responsibility, etc. | Angelita Ong Camlar-Serrano |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila ; |
| Name of publisher, distributor, etc. | Unlimited Books Library Services & Publishing Co., |
| Date of publication, distribution, etc. | c2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 194 pages : |
| Dimensions | 26cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 990 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography and webliography |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. The Nature of the business-to-business market -- Chapter 2. Seggmentation, Targeting and Positioning in Business Marketing -- Chapter 3.Marketing Mix in the Business Market -- Chapter 4. Organizational Buying -- Chapter 5. Organizational selling -- Chapter 6. Business to Business Service Delivery -- Chapter 7. Business Sourcing and Outsourcing -- Chapter 8. Emerging Trends and Issues in B2B Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The goal of this book is to let students understand the importance of B2B marketing and the way it is operating. Students understand later will probably face and experience business-to-business marketing in their jobs, the book will remind them that they would still be speaking with human beings, therefore they must pair logic with emotion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NU BALIWAG | NU BALIWAG | Filipiniana | Purchased - International Book Royale Inc. | 990.00 | FIL HF 5415 .S47 2022 c.1 | NUBUL000004683 | 12/12/2024 | 12/12/2024 | Filipiniana |
