Business-to-business marketing / Angelita Ong Camlar-Serrano

By:

Serrano-Camilar, Angelita Ong

Material type: Text

TextPublication details: Manila ; Unlimited Books Library Services & Publishing Co., c2022Description: x, 194 pages : 26cmISBN:

978-621-427-121-4

Subject(s):

MARKETING

LOC classification:

FIL HF 5415 .S47 2022 c.1

Contents:

Chapter 1. The Nature of the business-to-business market -- Chapter 2. Seggmentation, Targeting and Positioning in Business Marketing -- Chapter 3.Marketing Mix in the Business Market -- Chapter 4. Organizational Buying -- Chapter 5. Organizational selling -- Chapter 6. Business to Business Service Delivery -- Chapter 7. Business Sourcing and Outsourcing -- Chapter 8. Emerging Trends and Issues in B2B Marketing.

Summary: The goal of this book is to let students understand the importance of B2B marketing and the way it is operating. Students understand later will probably face and experience business-to-business marketing in their jobs, the book will remind them that they would still be speaking with human beings, therefore they must pair logic with emotion.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	FIL HF 5415 .S47 2022 c.1 (Browse shelf(Opens below))	Available		NUBUL000004683

Includes bibliography and webliography

The goal of this book is to let students understand the importance of B2B marketing and the way it is operating. Students understand later will probably face and experience business-to-business marketing in their jobs, the book will remind them that they would still be speaking with human beings, therefore they must pair logic with emotion.

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