Marketing management / (Record no. 5225)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01340nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBLRC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-621-406-199-0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | FIL HF5415.13 .S47 2019 c.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Serrano, Angelita Ong Camilar |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Angelita Ong Camilar-Serrano |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila ; |
| Name of publisher, distributor, etc. | Mindshapers Co., Inc., |
| Date of publication, distribution, etc. | c2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 379 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 1290 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes webliography |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Marketing in the Millennium Age -- Chapter 2. Marketing Strategies and Plans -- Chapter 3. Scanning the Marketing Environment for Opportunities -- Chapter 4. SWOT Analyses and Strategic Focus -- Chapter 5. Consumer and Business Buying Behavior -- Chapter 6. Segmentation, Positioning and Target Marketing -- Chapter 7. Product Strategy -- Chapter 8. Pricing Strategy -- Chapter 9. Distribution and Supply Chain Strategy -- Chapter 10. Promotion Strategies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The aim of this book is to emphasize that the heart of any business seccess lies in its marketing techniques. The book shall also highlight the importance of Marketing Management in transalting the company vision, mission, and objectives into effective marketing initiatives. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NU BALIWAG | NU BALIWAG | Filipiniana | Purchased - International Book Royale Inc. | 1290.00 | FIL HF5415.13 .S47 2019 c.1 | NUBUL000004695 | 12/12/2024 | 12/12/2024 | Filipiniana |
