Marketing management / Angelita Ong Camilar-Serrano

By:

Serrano, Angelita Ong Camilar

Material type: Text

TextPublication details: Manila ; Mindshapers Co., Inc., c2019Description: x, 379 pages : illustrations ; 26cmISBN:

978-621-406-199-0

Subject(s):

MARKETING

LOC classification:

FIL HF5415.13 .S47 2019 c.1

Contents:

Chapter 1. Marketing in the Millennium Age -- Chapter 2. Marketing Strategies and Plans -- Chapter 3. Scanning the Marketing Environment for Opportunities -- Chapter 4. SWOT Analyses and Strategic Focus -- Chapter 5. Consumer and Business Buying Behavior -- Chapter 6. Segmentation, Positioning and Target Marketing -- Chapter 7. Product Strategy -- Chapter 8. Pricing Strategy -- Chapter 9. Distribution and Supply Chain Strategy -- Chapter 10. Promotion Strategies.

Summary: The aim of this book is to emphasize that the heart of any business seccess lies in its marketing techniques. The book shall also highlight the importance of Marketing Management in transalting the company vision, mission, and objectives into effective marketing initiatives.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	FIL HF5415.13 .S47 2019 c.1 (Browse shelf(Opens below))	Available		NUBUL000004695

Includes webliography

The aim of this book is to emphasize that the heart of any business seccess lies in its marketing techniques. The book shall also highlight the importance of Marketing Management in transalting the company vision, mission, and objectives into effective marketing initiatives.

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