The new rules of marketing & PR: (Record no. 5664)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01502nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBLRC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-119-85428-9 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GC HF 5415.1265 .S36 2022 c.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott, David Meerman |
| 245 #4 - TITLE STATEMENT | |
| Title | The new rules of marketing & PR: |
| Remainder of title | how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / |
| Statement of responsibility, etc. | David Meerman Scott |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Canada : |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc. |
| Date of publication, distribution, etc. | c2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 462 pages : |
| Dimensions | 24cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 1677 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction. I. How to web has changed the rules of marketing and PR -- II. Web-based communication to reach buyers directly -- III. Action plan for harnessing the power of the new rules. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | From podcasting to Tiktok, the way we generate attention from buyers continues to rapidly evolve. Staying up to date can seem nearly impossible. How do you keep your organization from getting lost in the clutter? In the fully revised eighth edition of the new rules of marketing & pr, celebrated marketing strategist David Meerman Scott delivers the definitive guide to the future of marketing. Whether you're interested in growign your business using new social media tactics or completly revising your website to reach a new makretplace, you'll get aproven, step-by-step blueprint for getting your ideas seen, heard, and felt by the right people at the right time. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NU BALIWAG | NU BALIWAG | General Circulation | 12/12/2024 | Purchased - Sketchbooks | 1677.00 | GC HF 5415.1265 .S36 2022 c.1 | NUBUL000005178 | 12/12/2024 | 12/12/2024 | Books |
