The new rules of marketing & PR: how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott

By:

Scott, David Meerman

Material type: Text

TextPublication details: Canada : John Wiley & Sons, Inc. c2022Description: 462 pages : 24cmISBN:

978-1-119-85428-9

Subject(s):

MARKETING

LOC classification:

GC HF 5415.1265 .S36 2022 c.1

Contents:

Introduction. I. How to web has changed the rules of marketing and PR -- II. Web-based communication to reach buyers directly -- III. Action plan for harnessing the power of the new rules.

Summary: From podcasting to Tiktok, the way we generate attention from buyers continues to rapidly evolve. Staying up to date can seem nearly impossible. How do you keep your organization from getting lost in the clutter? In the fully revised eighth edition of the new rules of marketing & pr, celebrated marketing strategist David Meerman Scott delivers the definitive guide to the future of marketing. Whether you're interested in growign your business using new social media tactics or completly revising your website to reach a new makretplace, you'll get aproven, step-by-step blueprint for getting your ideas seen, heard, and felt by the right people at the right time.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	NU BALIWAG	NU BALIWAG	General Circulation	GC HF 5415.1265 .S36 2022 c.1 (Browse shelf(Opens below))	Available		NUBUL000005178

Introduction. I. How to web has changed the rules of marketing and PR -- II. Web-based communication to reach buyers directly -- III. Action plan for harnessing the power of the new rules.

From podcasting to Tiktok, the way we generate attention from buyers continues to rapidly evolve. Staying up to date can seem nearly impossible. How do you keep your organization from getting lost in the clutter? In the fully revised eighth edition of the new rules of marketing & pr, celebrated marketing strategist David Meerman Scott delivers the definitive guide to the future of marketing. Whether you're interested in growign your business using new social media tactics or completly revising your website to reach a new makretplace, you'll get aproven, step-by-step blueprint for getting your ideas seen, heard, and felt by the right people at the right time.

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