MARC details
| 000 -LEADER |
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| fixed length control field |
03068nam a22003617a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NUBALIWAG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240729021456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240729b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781599186627 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF 5415.126 .N6 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kennedy, Dan S. |
| Relator term |
Author |
| 245 ## - TITLE STATEMENT |
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| Title |
No B.S. guide to direct response social media marketing / |
| Statement of responsibility, etc. |
Dan S. Kennedy, Kim Walsh Phillips, Shaun Buck, Josh Turner, and Kelly Lemay. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Second Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
USA : |
| Name of publisher, distributor, etc. |
Entrepreneur Press, |
| Date of publication, distribution, etc. |
c2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 337 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 365 ## - TRADE PRICE |
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| Price amount |
PHP 935.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 1: In Search of Something Better.--Chapter 2: Social Media Is Not Marketing.--Chapter 3: All About that Base, Direct Response.--Chapter 4: It’s Not All About You. Or Is It?.--Chapter 5: What Is Your Niche?.--Chapter 6: Magnetic Leads?.--Chapter 7: Build Your Tribe.--Chapter 8: Everything Else.--Chapter 9: The Magical World of Email.--Chapter 10: Make It Your Nature to Nurture.--Chapter 11: It’s the Little Things that Count.--Chapter 12: The Biggest Secret in Social Media Is Offline?.--Chapter 13: Creating the Slam Dunk.--Chapter 14: Transformation Through Optimization.--Chapter 15: The Winner’s Circle.--Chapter 16: The Big Picture. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are - another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums. This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales". |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
DIRECT MARKETING. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
INTERNET MARKETING. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
SOCIAL MEDIA. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
DIGITAL MARKETING. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
MARKETING MANAGEMENT. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
SPECIAL TOPICS IN MARKETING MANAGEMENT. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
ADVERTISING AND PROMOTION. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Phillips, Kim Walsh Kim. |
| Relator term |
Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Buck, Shaun. |
| Relator term |
Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Turner, Josh. |
| Relator term |
Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lemay, Kelly. |
| Relator term |
Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Reference |
| Suppress in OPAC |
No |
