No B.S. guide to direct response social media marketing / Dan S. Kennedy, Kim Walsh Phillips, Shaun Buck, Josh Turner, and Kelly Lemay.

By:

Kennedy, Dan S [Author]

Contributor(s):

Material type: Text

TextPublication details: USA : Entrepreneur Press, c2020.Edition: Second EditionDescription: xxx, 337 pages : illustrations ; 23 cmISBN:

9781599186627

Subject(s):

LOC classification:

HF 5415.126 .N6 2020

Contents:

Chapter 1: In Search of Something Better.--Chapter 2: Social Media Is Not Marketing.--Chapter 3: All About that Base, Direct Response.--Chapter 4: It’s Not All About You. Or Is It?.--Chapter 5: What Is Your Niche?.--Chapter 6: Magnetic Leads?.--Chapter 7: Build Your Tribe.--Chapter 8: Everything Else.--Chapter 9: The Magical World of Email.--Chapter 10: Make It Your Nature to Nurture.--Chapter 11: It’s the Little Things that Count.--Chapter 12: The Biggest Secret in Social Media Is Offline?.--Chapter 13: Creating the Slam Dunk.--Chapter 14: Transformation Through Optimization.--Chapter 15: The Winner’s Circle.--Chapter 16: The Big Picture.

Summary: "To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are - another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums. This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales".

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Reference	NU BALIWAG	NU BALIWAG	Marketing Management	Reference	REF HF 5415.126 .N6 2020 (Browse shelf(Opens below))	c.1	Available		NUBUL000003900

Includes index.

"To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are - another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums. This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales".

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