MARC details
| 000 -LEADER |
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| fixed length control field |
01647nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NUBALIWAG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240729033731.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240729b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781599186603 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF 5415 .B59 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bly, Robert W. |
| Relator term |
Author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The content marketing handbook : |
| Remainder of title |
how to double the results of your marketing campaigns / |
| Statement of responsibility, etc. |
Robert W. Bly |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
California : |
| Name of publisher, distributor, etc. |
Entrepreneur Press, |
| Date of publication, distribution, etc. |
c2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 285 pages ; |
| Dimensions |
23 cm. |
| 365 ## - TRADE PRICE |
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| Price amount |
PHP 1,143.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes resources and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part I: The Foundations of Content Marketing.--Part II: Implementing Content Marketing Tactics.--Part III: Converting Content Marketing Activity into Sales.--Part IV: Appendices. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multi-channel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert W. Bly has more than a few strategies to help readers get the highest ROI on their content". |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING |
| General subdivision |
SOCIAL ASPECTS. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
TARGET MARKETING. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
SOCIAL MEDIA. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
INTERNET MARKETING. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
MARKETING MANAGEMENT. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
SPECIAL TOPIC IN MARKETING MANAGEMENT. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CONSULER BEHAVIOR. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Reference |
| Suppress in OPAC |
No |
