The content marketing handbook : how to double the results of your marketing campaigns / Robert W. Bly

By:

Bly, Robert W [Author]

Material type: Text

TextPublication details: California : Entrepreneur Press, c2020.Description: xxiii, 285 pages ; 23 cmISBN:

9781599186603

Subject(s):

LOC classification:

HF 5415 .B59 2020

Contents:

Part I: The Foundations of Content Marketing.--Part II: Implementing Content Marketing Tactics.--Part III: Converting Content Marketing Activity into Sales.--Part IV: Appendices.

Summary: "Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multi-channel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert W. Bly has more than a few strategies to help readers get the highest ROI on their content".

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Reference	NU BALIWAG	NU BALIWAG	Marketing Management	Reference	REF HF 5415 .B59 2020 (Browse shelf(Opens below))	c.1	Available		NUBUL000003892

Includes resources and index.

Part I: The Foundations of Content Marketing.--Part II: Implementing Content Marketing Tactics.--Part III: Converting Content Marketing Activity into Sales.--Part IV: Appendices.

"Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multi-channel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert W. Bly has more than a few strategies to help readers get the highest ROI on their content".

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