The digital marketing handbook : (Record no. 776)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01750nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBALIWAG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240730033249.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240730b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781599186214 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 .B59 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bly, Robert W. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | The digital marketing handbook : |
| Remainder of title | a step-by-step guide to creating websites that sell / |
| Statement of responsibility, etc. | Robert W. Bly. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | California : |
| Name of publisher, distributor, etc. | Entreprenuer Press, |
| Date of publication, distribution, etc. | c2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 321 pages ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP 1,056.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Choosing Your Online Business Model.--Chapter 2: Profits Equal Sales Minus Expenses.--Chapter 3: Marketing Funnels for Consumer Products.--Chapter 4: Marketing Funnels for B2B Products.--Chapter 5: Websites and Marketing Funnels for Service Firms.--Chapter 6: Driving Traffic to Your Website With Online Marketing.--Chapter 7: Driving Traffic to Your Website With Offline Marketing Linking Print and the Internet with QR Codes.--Chapter 8: Winning With Blogging and Social Media Marketing.--Chapter 9: Building Your Opt-In List.--Chapter 10: Hub Sites, Landing Pages, and Squeeze Pages. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Worldwide online retail sales totaled 1.9 trillion in 2016 and it's estimated that revenues will hit 4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ELECTRONIC COMMERCE. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET MARKETING. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Reference |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | NU BALIWAG | NU BALIWAG | Reference | 10/26/2021 | Purchased- Sketchbooks | REF HF 5415.1265 .B59 2018 | NUBUL000002617 | 07/30/2024 | c.1 | 07/30/2024 | Reference | |||||
| Library of Congress Classification | Marketing Management | NU BALIWAG | NU BALIWAG | Reference | 06/01/2022 | Purchased- Sketchbooks | REF HF 5415.1265 .B59 2018 c.2 | NUBUL000003404 | 07/30/2024 | c.2 | 07/30/2024 | Reference | |||||
| Library of Congress Classification | Marketing Management | NU BALIWAG | NU BALIWAG | Reference | 08/22/2022 | Purchased- Fullybooked | REF HF 5415.1265 .B59 2018 c.3 | NUBUL000003894 | 07/30/2024 | c.3 | 07/30/2024 | Reference |
