The digital marketing handbook : a step-by-step guide to creating websites that sell / Robert W. Bly.

By:

Bly, Robert W [Author]

Material type: Text

TextPublication details: California : Entreprenuer Press, c2018.Description: xx, 321 pages ; 23 cmISBN:

9781599186214

Subject(s):

LOC classification:

HF 5415.1265 .B59 2018

Contents:

Chapter 1: Choosing Your Online Business Model.--Chapter 2: Profits Equal Sales Minus Expenses.--Chapter 3: Marketing Funnels for Consumer Products.--Chapter 4: Marketing Funnels for B2B Products.--Chapter 5: Websites and Marketing Funnels for Service Firms.--Chapter 6: Driving Traffic to Your Website With Online Marketing.--Chapter 7: Driving Traffic to Your Website With Offline Marketing Linking Print and the Internet with QR Codes.--Chapter 8: Winning With Blogging and Social Media Marketing.--Chapter 9: Building Your Opt-In List.--Chapter 10: Hub Sites, Landing Pages, and Squeeze Pages.

Summary: Worldwide online retail sales totaled 1.9 trillion in 2016 and it's estimated that revenues will hit 4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Reference	NU BALIWAG	NU BALIWAG	Marketing Management	Reference	REF HF 5415.1265 .B59 2018 (Browse shelf(Opens below))	c.1	Available	NUBUL000002617
Reference	NU BALIWAG	NU BALIWAG	Marketing Management	Reference	REF HF 5415.1265 .B59 2018 c.2 (Browse shelf(Opens below))	c.2	Available	NUBUL000003404
Reference	NU BALIWAG	NU BALIWAG	Marketing Management	Reference	REF HF 5415.1265 .B59 2018 c.3 (Browse shelf(Opens below))	c.3	Available	NUBUL000003894

Includes index.

Worldwide online retail sales totaled 1.9 trillion in 2016 and it's estimated that revenues will hit 4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers.

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