Beyond the idea : how to execute innovation in any organization / Vijay Govindarajan and Chris Trimble.

By:

Govindarajan, Vijay [Author]

Contributor(s):

Trimble, Chris [Auhtor]

Material type: Text

TextPublication details: New York : c2013. St. Martin's Press, Description: xiv, 178 pages : illustrations ; 22 cm. ISBN:

9781250040176

Subject(s):

LOC classification:

HD 45 .G68 2013

Contents:

Chapter 1. The other side of innovation.--Chapter 2. Model S is for small initiatives.--Chapter 3. Model R delivers repeatable innovation.--Chapter 4. Model C is for all other innovations.--Chapter 5. Build the team: An overview.--Chapter 6. Divide the labor.--Chapter 7. Assemble the dedicated team.--Chapter 8. Manage the partnership.--Chapter 9. Create the plan: An overview.--Chapter 10. Create a structure for discipline.--Chapter 11. Break down the hypothesis.--Chapter 12. Seek the truth.

Summary: Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	NU BALIWAG	NU BALIWAG	Marketing Management	General Circulation	GC HD 45 .G68 2013 (Browse shelf(Opens below))	c.1	Available		NUBUL000000027

Includes index.

Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.

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