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Principles of marketing in the 21st century
Material type:
TextPublication details: Mutya 2020Description: 139 pagesISBN: - 9789718219379
- FIL HF 5415 .B38 2020
Contents:
An overview of marketing; consumer behavior; the buying behavior of organizational markets; market segmentation and targeting; market research and information system; the product, services, and brands; the price; marketing channels; physical distribution; retailing and wholesaling; personal selling; advertising, sales promotion, public relation and direct marketting; services and non-business marketing
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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NU BALIWAG | NU BALIWAG | Filipiniana | FIL HF 5415 .B38 2020 (Browse shelf(Opens below)) | Available | NUBUL000003065 |
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| FIL HF 5415 .B35 2025 c.1 Principles of market research / | FIL HF 5415 .B35 2025 c.2 Principles of market research / | FIL HF 5415 .B36 2018 Strategic Marketing Management / | FIL HF 5415 .B38 2020 Principles of marketing in the 21st century | FIL HF 5415 .M88 2024 c.1 Understanding marketing research / | FIL HF 5415 .N38 2021 c.1 Strategic marketing management : simplified moves for rookies | FIL HF 5415 .S47 2019 Essentials of marketing |
An overview of marketing; consumer behavior; the buying behavior of organizational markets; market segmentation and targeting; market research and information system; the product, services, and brands; the price; marketing channels; physical distribution; retailing and wholesaling; personal selling; advertising, sales promotion, public relation and direct marketting; services and non-business marketing
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