Fundamentals of marketing : for senior high school / Ruby F. Alminar Mutya.

By:

Mutya, Ruby Alminar F [Author]

Material type: Text

TextPublication details: Manila City : Unlimited Books Library services & Publishing Inc., c2022.Description: xiv, 319 pages : illustrations ; 26 cmISBN:

9786214271085

Subject(s):

MARKETING

LOC classification:

HF 5415 .M88 2022

Contents:

Chapter 1. Introduction to marketing system.--Chapter 2. Marketing mix element 1: product.--Chapter 3. Marketing mix element 2: price.--Chapter 4. Marketing mix element 3: place of distribution.--Chapter 5. Marketing mix element 4: promotions.--Chapter 6. Consumer education and consumers cooperative.--Chapter 7. Strategic marketing fundamentals.--Chapter 8. Global and social marketing.

Summary: This book fundamentals of marketing for senior high school was conceived to supplement teaching materials made by local and foreign authors on outcome based and project based pedagogies.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .M88 2022 (Browse shelf(Opens below))	c.1	Available		NUBSHS00001522
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .M88 2022 (Browse shelf(Opens below))	c.2	Available		NUBSHS00001523

Includes bibliography.

This book fundamentals of marketing for senior high school was conceived to supplement teaching materials made by local and foreign authors on outcome based and project based pedagogies.

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