Pricing strategy / Marife Agustin-Acierto and Gilfred Abad Acierto
Material type:
TextPublication details: Manila ; Unlimited Books Library Services & Publishing Co., c2022Description: xiv, 349 pages : illustration ; 26cmISBN: - 978-621-427-089-7
- FIL HF 5416.5 .A25 2022 c.2
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Filipiniana
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NU BALIWAG | NU BALIWAG | Marketing Management | Filipiniana | FIL HF 5416.5 .A25 2022 c.2 (Browse shelf(Opens below)) | Available | NUBUL000004688 |
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| FIL HF 5415.1263 B35 2023 c.1 Business marketing / | FIL HF 5415.1265 .A25 2022 Internet marketing | FIL HF 5416.5 .A25 2022 Pricing strategy / | FIL HF 5416.5 .A25 2022 c.2 Pricing strategy / | FIL HF 5438.4 .S47 2023 c.1 Sales management : OBE approach / | FIL HF 5438.25 .S47 2018 Professional selling / | FIL HF 5438.25 .S47 2018 Professional selling |
Includes bibliography and webliography
Chapter 1. Introduction -- Chapter 2. Pricing Strategy -- Chapter 3. Best Practices of Different Companies on Pricing Strategy -- Chapter 4. Suggestive Formulation of Pricing Strategy.
This book will help the reader understand the price of value exchanged for prodects and services, for particular brands, for substitutes, for store brands and alternatives.
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