Pricing with confidence : ten rules for increasing profits and staying ahead of inflation / Reed K. Holden and Jeet Mukherjee

By:

Holden, Reed K

Contributor(s):

Mukherjee, Jeet

Material type: Text

TextPublication details: New Jersey : John Wiley & Sons, Inc., c2023Edition: Second editionDescription: xiii, 221 pages : illustration ; 24cmISBN:

978-1-119-91018-3

LOC classification:

GC HF 5416.5 .H65p 2023 c.1

Contents:

Chapter 1. Rule One: Price for Profit -- Chapter 2. Rule Two: An Ounce of Execution Is Better Than a Pound of Strategy -- Chapter 3. Rule Three: Kick the Discounting Habit -- Chapter 4. Rule Four: Know Your Value -- Chapter 5. Rule Five: Strategy Sets the Direction -- Chapter 6. Rule Six: Innovate for Growth -- Chapter 7. Rule Seven: Understand Your Market -- Chapter 8. Rule Eight: Build Your Give- Gets Muscle -- Chapter 9. Rule Nine: Build Your Selling Backbone -- Chapter 10. Rule Ten: Deploy Three Practices to Increase Profits -- Chapter 11. Conclusion: Price with Confidence – The Journey.

Summary: "With inflation raging, businesses must raise prices, but there's a problem--how to do it wisely, without losing customers. Pricing with Confidence, Second Edition gives a professional pricing wisdom on how to raise prices in an inflationary world, without alienating customers or hurting sales. It shows managers and salespeople how to kick the price discounting habit they often use as a crutch to close a sale. The book also helps business and product leaders recognize the market the value of what they sell to customers, and how to price accordingly. In ten practical steps, Pricing with Confidence, Second Edition, explains how managers can have both healthy profit margins and robust revenue growth, while staying ahead of inflation."-- Provided by publisher

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	NU BALIWAG	NU BALIWAG	General Circulation	GC HF 5416.5 .H65p 2023 c.1 (Browse shelf(Opens below))	Available		NUBUL000004771

include index.

"With inflation raging, businesses must raise prices, but there's a problem--how to do it wisely, without losing customers. Pricing with Confidence, Second Edition gives a professional pricing wisdom on how to raise prices in an inflationary world, without alienating customers or hurting sales. It shows managers and salespeople how to kick the price discounting habit they often use as a crutch to close a sale. The book also helps business and product leaders recognize the market the value of what they sell to customers, and how to price accordingly. In ten practical steps, Pricing with Confidence, Second Edition, explains how managers can have both healthy profit margins and robust revenue growth, while staying ahead of inflation."-- Provided by publisher

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