The essential entrepreneur : what it takes to start, scale and sell a successful business / Richard Turner

By:

Turner, Richard

Material type: Text

TextPublication details: New Jersey : John Wiley & Sons, Inc., 2023Description: xviii, 187 pages ; 23cmISBN:

978-1-119-98455-9

LOC classification:

GC HD 62.5 .T87 2022

Contents:

1. Validating and testing your idea -- 2. Developing a start-up business plan -- 3. Product or service? -- 4. Timing is everything -- 5. Passion, culture and values -- 6. Brand positioning and marketing -- 7. Bringing in those sales -- 8. Sourcing suppliers and manufacturing -- 9. Innovation, re-invention and disruption -- 10. Defining a new market -- 11. Getting investment ready -- 12. Ownership and equity -- 13. Trademarks and patents -- 14. What business am I in? -- 15. Tuning and restructuring -- 16. Managing growth and consistency -- 17. Getting out of business.

Summary: A toolkit for entrepreneurial success In The Essential Entrepreneur, celebrated entrepreneur and business strategist Richard Turner delivers a practical, step-by-step approach to starting and growing a thriving enterprise. If you're ready to take your fledgling business to the next level--and finally follow that brilliant big idea--this guide covers everything you'll need to navigate the challenges ahead. Richard shares straightforward advice and hands-on, real-world lessons outlining the key points you need to know to start and grow your venture. And his lessons are supported by the experience and wisdom of a panel of diverse experts: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh's Chocolates), and Kirsten Bernhardt (skilled investment manager). You'll discover how to: Make a splash in your industry by taking advantage of market weaknesses, disrupting the status quo and creating new openings Sort the good ideas from the bad: validate your business (whether it's a product or a service) and maximise its value Position your brand so that what you do is clear and instantly recognisable Create a business plan that really works, factoring in timing, going to market, managing finance, managing growth and more Understand the logistics of a successful and profitable operation, from sourcing suppliers to production, warehousing and distribution Most small businesses struggle to get moving. This is the book that will help you get ahead in the race. A can't-miss resource for start-up entrepreneurs and business owners, The Essential Entrepreneur outlines everything you need to know to hit the ground running.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	NU BALIWAG	NU BALIWAG	General Circulation	GC HD 62.5 .T87 2022 (Browse shelf(Opens below))	Available		NUBUL000004775

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Previous	GC HD 62.5 .R54 2017 The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses	GC HD 62.5 .S76 2018 The upstarts : how Uber, Airbnb, and the killer companies of the new Silicon Valley are changing the world	GC HD 62.5 .T45 2014 Zero to one : notes on startups, or how to build the future /	GC HD 62.5 .T87 2022 The essential entrepreneur : what it takes to start, scale and sell a successful business /	GC HD 62.5 .W65 2002 Nxlevel guide for entrepreneurs /	GC HD 62.5 H37 2018 Harvard business review entrepreneur's handbook : everything you need to launch and grow your new business /	GC HD 62.6 .J36 2017 Social startup success : how the best nonprofits launch, scale up, and make a difference /	Next

include index.

A toolkit for entrepreneurial success In The Essential Entrepreneur, celebrated entrepreneur and business strategist Richard Turner delivers a practical, step-by-step approach to starting and growing a thriving enterprise. If you're ready to take your fledgling business to the next level--and finally follow that brilliant big idea--this guide covers everything you'll need to navigate the challenges ahead. Richard shares straightforward advice and hands-on, real-world lessons outlining the key points you need to know to start and grow your venture. And his lessons are supported by the experience and wisdom of a panel of diverse experts: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh's Chocolates), and Kirsten Bernhardt (skilled investment manager). You'll discover how to: Make a splash in your industry by taking advantage of market weaknesses, disrupting the status quo and creating new openings Sort the good ideas from the bad: validate your business (whether it's a product or a service) and maximise its value Position your brand so that what you do is clear and instantly recognisable Create a business plan that really works, factoring in timing, going to market, managing finance, managing growth and more Understand the logistics of a successful and profitable operation, from sourcing suppliers to production, warehousing and distribution Most small businesses struggle to get moving. This is the book that will help you get ahead in the race. A can't-miss resource for start-up entrepreneurs and business owners, The Essential Entrepreneur outlines everything you need to know to hit the ground running.

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