The customer education playbook : how leading companies engage, convert, and retial customers / Daniel Quick and Barry Kelly.
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TextPublication details: Canada : John Wiley & Sons, Inc.. c2022.Description: ix, 230 pages : 25cm. illustrationsISBN: - 9781119822509
- HF 5415.5 Q5 2022 c.1
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NU BALIWAG | NU BALIWAG | Marketing Management | General Circulation | GC HF 5415.5 Q5 2022 c.1 (Browse shelf(Opens below)) | c.1 | Available | NUBUL000005177 |
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Introduciton--Chapter 1. How customer education tranforms prospects to champions.--Chapter 2. Customer education as a catalyst for business growth.--Chapter 3. Step 1: Maximize impact by aligning customer education to business goals.--Chapter 4. Step 2: Motivate customers by curating their path to awesome.--Chapter 5. Step 3. Personalize learning by focusing on what your customers need to know.--Chpater 6. Step 4: Execute your strategy flawlessly with a devlopment plan.--Chapter 7. Step 5: Video or course? choosing the right content format for the job.--Chapter 8. Step 6: make content engaging and efficient for the busy customer.
Customer learning is vital to any organization looking to educate their customers and/ or grow their learning business. The Customer Education Playbook connects the dots to make sure your customer education is a success from pre-sale renewal.
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