The 10 rules of highly effective pricing: how to transform your price management to boost profits / Danilo Zatta

Part I. Ineffective pricing rules -- Part II. The 10 rules of highly effective pricing - Rule 1. Make pricing a CEO priority -- Rule 2. Disseminate the culture of profit -- Rule 3. Understanding and sell value -- Rule 4. Differentiate prices -- Part 5. Consolidate profits by increasing prices -- Rule 6. Avoid price wars -- Rule 7. Cultivate your price image -- Rule 8. Employ technologies, Directing algorithms -- Rule 9. Set the pricing governance -- Part 10. Debunk the myths of pricing -- Part III. How to win.

The 10 rules of highly effective pricing is an intuitive and exciting exploration f tranformative pricing strategies for organisations in any region and industry. Experienced growth and pricing expert Danilo Zatta walks you through the strategies, implementations, and concepts you'll need to generate powerful new approaches to pricing. Using both short- and long-term pricing strategies, you can deliver sustained competitive advantage for you firm.