Marketing : everything you need to know to master the subject - in one book / Jessup John and Joel Jessup.
Material type:
TextPublication details: London : Arcturus Holding Limited, c2023.Description: 256 pages : color illustrations ; 22cmISBN: - 9781839408700
- HF 5415 .J47 2023 c.1
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NU BALIWAG | NU BALIWAG | Marketing Management | General Circulation | GC HF 5415 2023 c.1 (Browse shelf(Opens below)) | c.1 | Available | NUBUL000005270 |
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Includes glossary and index.
Chapter 1. The origins of marketing.--Chapter 2. The marketing mix.--Chapter 3. Value.--Chapter 4. Marketing economics.--Chapter 5. Understanding the consumer.--Chapter 6. Marketing and the law.--Chapter 7. Diversity, ethics and social responsibility.--Chapter 8. Marketing research.--Chapter 9. Branding.--Chapter 10. Advertising and creative process.--Chapter 11. Digital marketing.--Chapter 12. Psychology in marketing.--Chapter 13. Engagement marketing.--Chapter 14. Making a marketing plan.--Chapter 15. A watershed moment for marketing.
A perfect introduction for students and students and laypeople alike, A degree in a Book: Marketing provides you with all the concepts you need to understand the fundamental issues.
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