Understanding marketing research / Ruby F. Alminar-Mutya.

By:

Mutya, Ruby F. Alimar [Author]

Material type: Text

TextPublication details: Manila : Unlimited Books Library Services & Publishing Inc., c2024.Description: x, 255 pages : illustrations ; 26cmISBN:

9786214271481

Subject(s):

MARKETING

LOC classification:

HF 5415 .M88 2024 c.1

Contents:

Chapter 1. Basic research and marketing research.--Chapter 2. Types of research and the research problem.--Chapter 3. Formulating the marketing research problem and proposal.--Chapter 4. Marketing research data collection.--Chapter 5. The marketing research study report.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Marketing Management	Filipiniana	FIL HF 5415 .M88 2024 c.1 (Browse shelf(Opens below))	c.1	Available		NUBUL000005416

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Previous	FIL HF 5387 .S47 2022 c.2 Essentials of administrative office management /	FIL HF 5415 .B35 2025 c.1 Principles of market research /	FIL HF 5415 .B35 2025 c.2 Principles of market research /	FIL HF 5415 .M88 2024 c.1 Understanding marketing research /	FIL HF 5415 .S47 2019 Essentials of marketing	FIL HF 5438 .S47 2023 c.1 Professional salesmanship /	FIL HF 5681 .B36 2023 c.1 Inventory management and control /	Next

Includes bibliography and references.

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