Principles of market research / Bonifacio P. Bairan.

By:

Bairan, Bonifacio P [Author]

Material type: Text

TextPublication details: Manila : Unlimited Books Library Services & Publishing Inc., c2025.Description: xii, 258 pages ; 26cmISBN:

9786214272419

Subject(s):

MARKET RESEARCH

LOC classification:

HF 5415 .B35 2025 c.1

Contents:

Chapter I. Introduction to market research and the research process.--Chapter II. Market research design and data identification.--Chapter III. Sampling in market research.--Chapter IV. Qualitative market research.--Chapter V. Marketing research.--Chapter VI. Quantitative data collection methods.--Chapter VII. Measurement and questionnaire design.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Marketing Management	Filipiniana	FIL HF 5415 .B35 2025 c.1 (Browse shelf(Opens below))	c.1	Available		NUBUL000005430
Filipiniana	NU BALIWAG	NU BALIWAG	Marketing Management	Filipiniana	FIL HF 5415 .B35 2025 c.2 (Browse shelf(Opens below))	c.2	Available		NUBUL000005453

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Previous	FIL HF 5387 .S47 2022 c.1 Essentials of administrative office management /	FIL HF 5387 .S47 2022 c.2 Essentials of administrative office management /	FIL HF 5415 .B35 2025 c.1 Principles of market research /	FIL HF 5415 .B35 2025 c.2 Principles of market research /	FIL HF 5415 .M88 2024 c.1 Understanding marketing research /	FIL HF 5415 .S47 2019 Essentials of marketing	FIL HF 5438 .S47 2023 c.1 Professional salesmanship /	Next

Includes bibliography.

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