The tipping point : how little things can make a big difference / Malcolm Gladwell.

By:

Gladwell, Malcolm [Author]

Material type: Text

TextPublication details: New York : Back Bay Books/ Little, Brown and Company, c2000.Description: viii, 280 pages : 18cmISBN:

9780316679077

Subject(s):

LOC classification:

HM 1033 .G53 2000 c.1

Contents:

Part 1. The three rules of epidemics.--Part 2. The law of the few.--Part 3. The stickiness factor.--Part 4. The power of Context (Part 1): Bernie Goetz and the rise and fall of New York City crime.

Summary: "From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas."

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	NU BALIWAG	NU BALIWAG	General Collection	General Circulation	GC HM 1033 .G53 2000 c.1 (Browse shelf(Opens below))	C.1	Available		NUBUL000005297

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Includes index.

Part 1. The three rules of epidemics.--Part 2. The law of the few.--Part 3. The stickiness factor.--Part 4. The power of Context (Part 1): Bernie Goetz and the rise and fall of New York City crime.

"From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas."

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