The franchising handbook : how to choose, start and run a successful franchise / Carl Reader.

By:

Reader, Carl [Author]

Material type: Text

TextPublication details: London : Carmelite House, c2016.Description: xviii, 270 pages ; 20 cmISBN:

9781473621114

Subject(s):

LOC classification:

HF 5429.23 .R43 2016

Contents:

Part One. Introduction.--Part Two. Shortlisting.--Part Three. Selecting a franchise.--Part Four. Purchasing the franchise.--Part Five. Starting the Franchise.--Part Six. Running a Franchise.

Summary: Most small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees. This book is focused on making sure that potential franchisees are aware of the specific journey ahead of them. As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Reference	NU BALIWAG	NU BALIWAG	Reference	Reference	REF HF 5429.23 .R43 2016 (Browse shelf(Opens below))	c.1	Available		NUBUL000002445

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Includes index.

Part One. Introduction.--Part Two. Shortlisting.--Part Three. Selecting a franchise.--Part Four. Purchasing the franchise.--Part Five. Starting the Franchise.--Part Six. Running a Franchise.

Most small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees. This book is focused on making sure that potential franchisees are aware of the specific journey ahead of them. As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.

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