Tourism and Hospitality Marketing / Maria Criselda G. Gatchalian-Bandilla

Includes reference and index

Chapter 1. Introduction to Tourism and Hospitality Marketing -- Chapter 2. The Tourist Market and Segmentation -- Chapter 3. Tourism and Consumer Behavior -- Chapter 4. The Marketing Plan -- Chapter 5. The Tourism and Hospitality Product -- Chapter 6. Pricing in Tourism and Hospitality -- Chapter 7. Promotional Tools: Advertising, Direct Marketing, Personal Selling, Public Relations, and Sales Promotions -- Chapter 8. Digital Marketing -- Chapter 9. Distrinution Channels in the Tourism and Hospitality Industry -- Chapter 10. Destination Branding and Marketing -- Chapter 11. Relationship Marketing -- Chapter 12. Tourism and Hopitality Marketing and Its Future.

This book covers a wide range of marketing concepts and strategies applied in tourism and hospitality. The concepts are explained in a simple and logical manner incorporating relevant local examples and personal stories. This revised edition includes a discussion on sharing economies, digital technology, and contemporary issues that surfaced in recent years. With the vast experience of the author, the context of marketing in tourism and hospitality has been well developed, localized, and differentiated from traditional consumer marketing books available. This textbook serves as a compact reference in developing a simple marketing plan.