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Tourism & hospitality marketing / John Paul Gueverra Buenaventura and Liberty Buenaventura-Gutierrez

By:

Buenaventura, John Paul Gueverra

Material type: Text

TextPublication details: Manila : Mindshapers co., inc. c2022Description: x, 212 pages : 26cmISBN:

978-621-406-363-7

Subject(s):

TOURISM -- PLANNING

LOC classification:

FIL G 155 .A1 .B84 2022 c.1

Contents:

Chapter 1. Introduction to marketing -- Chapter 2. Hospitality services marketing -- Chapter 3. Hospitality marketing mix -- Chapter 4. Product service mix -- Chapter 5. Price mix -- Chapter 6. Promotion mix -- Chapter 7. Place mix-channel of distribution -- Chapter 8. Marketing plan -- Chapter 9. Strategic marketing and tactical marketing -- Chapter 10. Market opportunity and consumer analysis -- Chapter 11. Consumer behavior -- Chapter 12. Customer relationship development strategies -- Chapter 13. Marketing research and environment -- Chapter 14. Market segmentation -- Chapter 15. Tourism marketing.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	NU BALIWAG	NU BALIWAG	Filipiniana	FIL G 155 .A1 .B84 2022 c.1 (Browse shelf(Opens below))	Available		NUBUL000005134

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