Advanced marketing management / Marmelo V. Abante and [seven others]

By:

Abante, Marmelo V [Author]

Contributor(s):

Material type: Text

TextPublication details: Manila : Unlimited book library service & publishing inc. c2024.Description: 254 pages : 26cmISBN:

9786214271696

Subject(s):

MARKETING -- MANAGEMENT

LOC classification:

HF 5415.13 .A38 2024 c.1

Contents:

Module 1. An Overview of strategic marketing.--Module 2. Strategic marketing planning and analysis.--Module 3. Consumer behevaior and market research--.Module 4. Brand management and innovation.--Chapter 5. Integrated marketing communication.--Module 6. International and global marketing.--Module 7. Emerging trends in marketing.--Module 8. Marketing analytics and decision-making.--Module 9. Marketing leadership and change managmeent.--Module 10. Capstone project and presentation.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Marketing Management	Filipiniana	FIL HF 5415.13 .A38 2024 c.1 (Browse shelf(Opens below))		Available	NUBUL000005145
Filipiniana	NU BALIWAG	NU BALIWAG	Marketing Management	Filipiniana	FIL HF 5415.13 .A38 2024 c.3 (Browse shelf(Opens below))	c.3	Available	NUBUL000005330
Filipiniana	NU BALIWAG	NU BALIWAG	Marketing Management	Filipiniana	FIL HF 5415.13 .A38 2024 c.4 (Browse shelf(Opens below))	c.4	Available	NUBUL000005432

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