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Understanding marketing research / Ruby F. Alminar-Mutya.

By: Material type: TextTextPublication details: Manila : Unlimited Books Library Services & Publishing Inc., c2024.Description: x, 255 pages : illustrations ; 26cmISBN:
  • 9786214271481
Subject(s): LOC classification:
  • HF 5415 .M88 2024 c.1
Contents:
Chapter 1. Basic research and marketing research.--Chapter 2. Types of research and the research problem.--Chapter 3. Formulating the marketing research problem and proposal.--Chapter 4. Marketing research data collection.--Chapter 5. The marketing research study report.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Filipiniana Filipiniana NU BALIWAG NU BALIWAG Marketing Management Filipiniana FIL HF 5415 .M88 2024 c.1 (Browse shelf(Opens below)) c.1 Available NUBUL000005416

Includes bibliography and references.

Chapter 1. Basic research and marketing research.--Chapter 2. Types of research and the research problem.--Chapter 3. Formulating the marketing research problem and proposal.--Chapter 4. Marketing research data collection.--Chapter 5. The marketing research study report.

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