Advanced marketing management / Marmelo V. Abante and [seven others]
Material type:
TextPublication details: Manila : Unlimited book library service & publishing inc. c2024.Description: 254 pages : 26cmISBN: - 9786214271696
- HF 5415.13 .A38 2024 c.1
| Item type | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Filipiniana
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NU BALIWAG | Marketing Management | Filipiniana | FIL HF 5415.13 .A38 2024 c.1 (Browse shelf(Opens below)) | Available | NUBUL000005145 | ||
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Filipiniana
|
NU BALIWAG | Marketing Management | Filipiniana | FIL HF 5415.13 .A38 2024 c.3 (Browse shelf(Opens below)) | c.3 | Available | NUBUL000005330 | |
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Filipiniana
|
NU BALIWAG | Marketing Management | Filipiniana | FIL HF 5415.13 .A38 2024 c.4 (Browse shelf(Opens below)) | c.4 | Available | NUBUL000005432 |
Module 1. An Overview of strategic marketing.--Module 2. Strategic marketing planning and analysis.--Module 3. Consumer behevaior and market research--.Module 4. Brand management and innovation.--Chapter 5. Integrated marketing communication.--Module 6. International and global marketing.--Module 7. Emerging trends in marketing.--Module 8. Marketing analytics and decision-making.--Module 9. Marketing leadership and change managmeent.--Module 10. Capstone project and presentation.
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