The customer education playbook : how leading companies engage, convert, and retial customers / Daniel Quick and Barry Kelly.

By:

Quick, Daniel [Author]

Contributor(s):

Kelly, Barry [Author]

Material type: Text

TextPublication details: Canada : John Wiley & Sons, Inc.. c2022.Description: ix, 230 pages : 25cm. illustrationsISBN:

9781119822509

Subject(s):

LOC classification:

HF 5415.5 Q5 2022 c.1

Contents:

Introduciton--Chapter 1. How customer education tranforms prospects to champions.--Chapter 2. Customer education as a catalyst for business growth.--Chapter 3. Step 1: Maximize impact by aligning customer education to business goals.--Chapter 4. Step 2: Motivate customers by curating their path to awesome.--Chapter 5. Step 3. Personalize learning by focusing on what your customers need to know.--Chpater 6. Step 4: Execute your strategy flawlessly with a devlopment plan.--Chapter 7. Step 5: Video or course? choosing the right content format for the job.--Chapter 8. Step 6: make content engaging and efficient for the busy customer.

Summary: Customer learning is vital to any organization looking to educate their customers and/ or grow their learning business. The Customer Education Playbook connects the dots to make sure your customer education is a success from pre-sale renewal.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	NU BALIWAG	NU BALIWAG	Marketing Management	General Circulation	GC HF 5415.5 Q5 2022 c.1 (Browse shelf(Opens below))	c.1	Available		NUBUL000005177

Customer learning is vital to any organization looking to educate their customers and/ or grow their learning business. The Customer Education Playbook connects the dots to make sure your customer education is a success from pre-sale renewal.

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