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1.
Beyond the idea : how to execute innovation in any organization / Vijay Govindarajan and Chris Trimble. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : St. Martin's Press, c2013
Availability: Items available for loan: NU BALIWAG (1)Call number: GC HD 45 .G68 2013.

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2.
AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wiley 2020
Availability: Items available for loan: NU BALIWAG (1)Call number: GC HF 5410 .P73 2020.

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3.
Radical product thinking : the new mindset for innovating smarter / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berrett-Koehler Pub, Inc. 2021
Availability: Items available for loan: NU BALIWAG (1)Call number: GC HF 5415.153 .D88 2021.

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4.
Blue ocean classics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harvard Business Review Press 2019
Availability: Items available for loan: NU BALIWAG (1)Call number: GC HF 5415.153 .K56 2019.

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5.
Zero to one : notes on startups, or how to build the future / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Crown business 2014
Availability: Items available for loan: NU BALIWAG (1)Call number: GC HD 62.5 .T45 2014.

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6.
Reinventing the product : how to transform your business and create value in the digital age / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan page 2019
Availability: Items available for loan: NU BALIWAG (1)Call number: GC HF 5415.153 .S33 2019.

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7.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harvard business review press 2015
Availability: Items available for loan: NU BALIWAG (1)Call number: GC HF 5415.153 .K56 2015.

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8.
Contextual pricing : the death of list price and the new reality by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MC Graw Hill 2012
Availability: Items available for loan: NU BALIWAG (1)Call number: GC HF 5416.5 .D63 2012.

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9.
Strategic product creation : deliver customer satisfaction from every level of your company by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill 2007
Availability: Items available for loan: NU BALIWAG (1)Call number: GC TS 170 .K47 2007.

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10.
Coolfarming : turn your great idea into the next big thing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amacom 2011
Availability: Items available for loan: NU BALIWAG (1)Call number: GC HD 53 .G56 2011.

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11.
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Happy life: latest product design collection
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Page One publishing pte ltd 2008
Availability: Items available for loan: NU BALIWAG (1)Call number: GC NK 2260 .H37 2008.

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12.
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Originals: how non-comformists move the world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Penguin books 2016
Availability: Items available for loan: NU BALIWAG (1)Call number: GC HD 53 .G73 2016.

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