Principles of marketing /
Ilano, A.B.
Principles of marketing / A. B. Ilano. - Second edition. - Manila City : Rex Book Store, Inc., c2019. - xviii, 335 pages : illustrations ; 25 cm.
Includes reference and index.
Chapter I. The principles of marketing.--Chapter II. The environment and its opportunities.--Chapter III. Market segment and consumer behavior.--Chapter IV. Positioning.--Chapter V. Product Strategies.--Chapter VI. Pricing strategies.--Chapter VII. Place and placement.--Chapter VIII. Promotion strategies.--Chapter IX. Integrated marketing communications.
This book marketing creates empires. From neighborhood food carts and auto repair shops to entrepreneurial start ups application developers and multibillion peso retail giants every business can benefit from good marketing.
9789712396427
MARKETING
HF 5415 .I43 2019
Principles of marketing / A. B. Ilano. - Second edition. - Manila City : Rex Book Store, Inc., c2019. - xviii, 335 pages : illustrations ; 25 cm.
Includes reference and index.
Chapter I. The principles of marketing.--Chapter II. The environment and its opportunities.--Chapter III. Market segment and consumer behavior.--Chapter IV. Positioning.--Chapter V. Product Strategies.--Chapter VI. Pricing strategies.--Chapter VII. Place and placement.--Chapter VIII. Promotion strategies.--Chapter IX. Integrated marketing communications.
This book marketing creates empires. From neighborhood food carts and auto repair shops to entrepreneurial start ups application developers and multibillion peso retail giants every business can benefit from good marketing.
9789712396427
MARKETING
HF 5415 .I43 2019
