Principles of marketing / A. B. Ilano.

By:

Ilano, A.B [Author]

Material type: Text

TextPublication details: Manila City : Rex Book Store, Inc., c2019.Edition: Second editionDescription: xviii, 335 pages : illustrations ; 25 cmISBN:

9789712396427

Subject(s):

MARKETING

LOC classification:

HF 5415 .I43 2019

Contents:

Chapter I. The principles of marketing.--Chapter II. The environment and its opportunities.--Chapter III. Market segment and consumer behavior.--Chapter IV. Positioning.--Chapter V. Product Strategies.--Chapter VI. Pricing strategies.--Chapter VII. Place and placement.--Chapter VIII. Promotion strategies.--Chapter IX. Integrated marketing communications.

Summary: This book marketing creates empires. From neighborhood food carts and auto repair shops to entrepreneurial start ups application developers and multibillion peso retail giants every business can benefit from good marketing.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .I43 2019 (Browse shelf(Opens below))	c.1	Available		NUBSHS00000918
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .I43 2019 (Browse shelf(Opens below))	c.2	Available		NUBSHS00000919

Includes reference and index.

This book marketing creates empires. From neighborhood food carts and auto repair shops to entrepreneurial start ups application developers and multibillion peso retail giants every business can benefit from good marketing.

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