Principles of marketing / (Record no. 412)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01240nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBALIWAG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240529073722.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240529b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789712396427 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .I43 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ilano, A.B. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | A. B. Ilano. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila City : |
| Name of publisher, distributor, etc. | Rex Book Store, Inc., |
| Date of publication, distribution, etc. | c2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 335 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP 1,100.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes reference and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter I. The principles of marketing.--Chapter II. The environment and its opportunities.--Chapter III. Market segment and consumer behavior.--Chapter IV. Positioning.--Chapter V. Product Strategies.--Chapter VI. Pricing strategies.--Chapter VII. Place and placement.--Chapter VIII. Promotion strategies.--Chapter IX. Integrated marketing communications. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book marketing creates empires. From neighborhood food carts and auto repair shops to entrepreneurial start ups application developers and multibillion peso retail giants every business can benefit from good marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Filipiniana |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Filipiniana | NU BALIWAG | NU BALIWAG | SHS-Filipiniana | 09/06/2023 | Purchased - Readers Knowledge Bookstore | FIL HF 5415 .I43 2019 | NUBSHS00000918 | 05/29/2024 | c.1 | 05/29/2024 | Filipiniana | |||||
| Library of Congress Classification | Filipiniana | NU BALIWAG | NU BALIWAG | SHS-Filipiniana | 09/06/2023 | Purchased - Readers Knowledge Bookstore | FIL HF 5415 .I43 2019 | NUBSHS00000919 | 05/29/2024 | c.2 | 05/29/2024 | Filipiniana |
