Pricing strategy /
Acierto, Marife Agustin
Pricing strategy / Marife Agustin-Acierto, Gilfred Abad Acierto ; Saturnina L. Gomez, editor. - Manila : Unlimited Books Library Services & Publishing Inc., c2022. - 349 pages : illustrations : 26 cm.
Includes bibliography and webliography.
Chapter 1: Introduction -- Chapter 2 : Pricing strategy -- Chapter 3 : Best practices of different companies on pricing strategy -- Chapter 4 : Suggestive formulation of pricing strategy
This book will help the reader understand the price of value exchaged for products and services, for particular brands, for substitutes, for store brands and alternatives. Companies today face a fast-cahnging pricing environment. Value seeking customers have put increased pricing pressure on many companies. It also points out the importance of pricing strategy to business and how it affects the consumers. It discuesses the obejctives, theories, strategies, and policies.
978-621-427-089-7
MARKETING--DECISION MAKING
FIL HF 5416.5 .A25 2022
Pricing strategy / Marife Agustin-Acierto, Gilfred Abad Acierto ; Saturnina L. Gomez, editor. - Manila : Unlimited Books Library Services & Publishing Inc., c2022. - 349 pages : illustrations : 26 cm.
Includes bibliography and webliography.
Chapter 1: Introduction -- Chapter 2 : Pricing strategy -- Chapter 3 : Best practices of different companies on pricing strategy -- Chapter 4 : Suggestive formulation of pricing strategy
This book will help the reader understand the price of value exchaged for products and services, for particular brands, for substitutes, for store brands and alternatives. Companies today face a fast-cahnging pricing environment. Value seeking customers have put increased pricing pressure on many companies. It also points out the importance of pricing strategy to business and how it affects the consumers. It discuesses the obejctives, theories, strategies, and policies.
978-621-427-089-7
MARKETING--DECISION MAKING
FIL HF 5416.5 .A25 2022
