Pricing strategy / Marife Agustin-Acierto, Gilfred Abad Acierto ; Saturnina L. Gomez, editor.

By:

Acierto, Marife Agustin

Contributor(s):

Acierto, Gilfred

Material type: Text

TextPublication details: Manila : Unlimited Books Library Services & Publishing Inc., c2022.Description: 349 pages : illustrations : 26 cmISBN:

978-621-427-089-7

Subject(s):

MARKETING--DECISION MAKING

LOC classification:

FIL HF 5416.5 .A25 2022

Contents:

Chapter 1: Introduction -- Chapter 2 : Pricing strategy -- Chapter 3 : Best practices of different companies on pricing strategy -- Chapter 4 : Suggestive formulation of pricing strategy

Summary: This book will help the reader understand the price of value exchaged for products and services, for particular brands, for substitutes, for store brands and alternatives. Companies today face a fast-cahnging pricing environment. Value seeking customers have put increased pricing pressure on many companies. It also points out the importance of pricing strategy to business and how it affects the consumers. It discuesses the obejctives, theories, strategies, and policies.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Marketing Management	Filipiniana	FIL HF 5416.5 .A25 2022 (Browse shelf(Opens below))	Available		NUBUL000003870

Includes bibliography and webliography.

Chapter 1: Introduction -- Chapter 2 : Pricing strategy -- Chapter 3 : Best practices of different companies on pricing strategy -- Chapter 4 : Suggestive formulation of pricing strategy

This book will help the reader understand the price of value exchaged for products and services, for particular brands, for substitutes, for store brands and alternatives. Companies today face a fast-cahnging pricing environment. Value seeking customers have put increased pricing pressure on many companies. It also points out the importance of pricing strategy to business and how it affects the consumers. It discuesses the obejctives, theories, strategies, and policies.

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