Marketing /
Pride, William M.
Marketing / William M. Pride and O.C. Ferrell. - Philippine edition. - Valenzuela City : JO-ES Publishing House, Inc., c2017. - vii, 357 pages : illustrations ; 26 cm.
Includes notes and Index.
Chapter 1. An overview of marketing.--Chapter 2. Planning, Implementing, and evaluating marketing strategies.--Chapter 3. The marketing environment.--Chapter 4. Marketing research.--Chapter 5. Target markets: segmentation and evaluation.--Chapter 6. Consumer buying behavior.--Chapter 7. Business markets and buying behavior.--Chapter 8. Product concepts, branding, and packaging.--Chapter 9. Developing and managing products.--Chapter 10. Services marketing.--Chapter 11. marketing channels.--Chapter 12. Retailing, direct marketing, and wholesaling.--Chapter 13. Integrated marketing communications.--Chapter 14. Advertising and public relations.--Chapter 15. Personal selling and sales promotion.--Chapter 16. Pricing concepts.--Chapter 17. Setting prices.
This book marketing features pertinent marketing issues and encourages students to apply critical thinking processes to take a stance on various topics.
9789716555035
MARKETING
HF 5415 .M37 2017
Marketing / William M. Pride and O.C. Ferrell. - Philippine edition. - Valenzuela City : JO-ES Publishing House, Inc., c2017. - vii, 357 pages : illustrations ; 26 cm.
Includes notes and Index.
Chapter 1. An overview of marketing.--Chapter 2. Planning, Implementing, and evaluating marketing strategies.--Chapter 3. The marketing environment.--Chapter 4. Marketing research.--Chapter 5. Target markets: segmentation and evaluation.--Chapter 6. Consumer buying behavior.--Chapter 7. Business markets and buying behavior.--Chapter 8. Product concepts, branding, and packaging.--Chapter 9. Developing and managing products.--Chapter 10. Services marketing.--Chapter 11. marketing channels.--Chapter 12. Retailing, direct marketing, and wholesaling.--Chapter 13. Integrated marketing communications.--Chapter 14. Advertising and public relations.--Chapter 15. Personal selling and sales promotion.--Chapter 16. Pricing concepts.--Chapter 17. Setting prices.
This book marketing features pertinent marketing issues and encourages students to apply critical thinking processes to take a stance on various topics.
9789716555035
MARKETING
HF 5415 .M37 2017
