Amazon cover image
Image from Amazon.com

Marketing / William M. Pride and O.C. Ferrell.

By: Contributor(s): Material type: TextTextPublication details: Valenzuela City : JO-ES Publishing House, Inc., c2017.Edition: Philippine editionDescription: vii, 357 pages : illustrations ; 26 cmISBN:
  • 9789716555035
Subject(s): LOC classification:
  • HF 5415 .M37 2017
Contents:
Chapter 1. An overview of marketing.--Chapter 2. Planning, Implementing, and evaluating marketing strategies.--Chapter 3. The marketing environment.--Chapter 4. Marketing research.--Chapter 5. Target markets: segmentation and evaluation.--Chapter 6. Consumer buying behavior.--Chapter 7. Business markets and buying behavior.--Chapter 8. Product concepts, branding, and packaging.--Chapter 9. Developing and managing products.--Chapter 10. Services marketing.--Chapter 11. marketing channels.--Chapter 12. Retailing, direct marketing, and wholesaling.--Chapter 13. Integrated marketing communications.--Chapter 14. Advertising and public relations.--Chapter 15. Personal selling and sales promotion.--Chapter 16. Pricing concepts.--Chapter 17. Setting prices.
Summary: This book marketing features pertinent marketing issues and encourages students to apply critical thinking processes to take a stance on various topics.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Filipiniana Filipiniana NU BALIWAG NU BALIWAG Filipiniana SHS-Filipiniana FIL HF 5415 .M37 2017 (Browse shelf(Opens below)) c.1 Available NUBSHS00000057
Filipiniana Filipiniana NU BALIWAG NU BALIWAG Filipiniana SHS-Filipiniana FIL HF 5415 .M37 2017 (Browse shelf(Opens below)) c.2 Available NUBSHS00000058
Filipiniana Filipiniana NU BALIWAG NU BALIWAG Filipiniana SHS-Filipiniana FIL HF 5415 .M37 2017 (Browse shelf(Opens below)) c.3 Available NUBSHS00000059
Filipiniana Filipiniana NU BALIWAG NU BALIWAG Filipiniana SHS-Filipiniana FIL HF 5415 .M37 2017 (Browse shelf(Opens below)) c.4 Available NUBSHS00000060

Includes notes and Index.

Chapter 1. An overview of marketing.--Chapter 2. Planning, Implementing, and evaluating marketing strategies.--Chapter 3. The marketing environment.--Chapter 4. Marketing research.--Chapter 5. Target markets: segmentation and evaluation.--Chapter 6. Consumer buying behavior.--Chapter 7. Business markets and buying behavior.--Chapter 8. Product concepts, branding, and packaging.--Chapter 9. Developing and managing products.--Chapter 10. Services marketing.--Chapter 11. marketing channels.--Chapter 12. Retailing, direct marketing, and wholesaling.--Chapter 13. Integrated marketing communications.--Chapter 14. Advertising and public relations.--Chapter 15. Personal selling and sales promotion.--Chapter 16. Pricing concepts.--Chapter 17. Setting prices.

This book marketing features pertinent marketing issues and encourages students to apply critical thinking processes to take a stance on various topics.

There are no comments on this title.

to post a comment.

© 2023 NU LIBRARY BALIWAG. All rights reserved. Privacy Policy I Powered by: KOHA