Marketing / (Record no. 495)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01630nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBALIWAG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240613071447.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240613b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789716555035 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .M37 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | William M. Pride and O.C. Ferrell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Philippine edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Valenzuela City : |
| Name of publisher, distributor, etc. | JO-ES Publishing House, Inc., |
| Date of publication, distribution, etc. | c2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 357 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP 380.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes notes and Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. An overview of marketing.--Chapter 2. Planning, Implementing, and evaluating marketing strategies.--Chapter 3. The marketing environment.--Chapter 4. Marketing research.--Chapter 5. Target markets: segmentation and evaluation.--Chapter 6. Consumer buying behavior.--Chapter 7. Business markets and buying behavior.--Chapter 8. Product concepts, branding, and packaging.--Chapter 9. Developing and managing products.--Chapter 10. Services marketing.--Chapter 11. marketing channels.--Chapter 12. Retailing, direct marketing, and wholesaling.--Chapter 13. Integrated marketing communications.--Chapter 14. Advertising and public relations.--Chapter 15. Personal selling and sales promotion.--Chapter 16. Pricing concepts.--Chapter 17. Setting prices. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book marketing features pertinent marketing issues and encourages students to apply critical thinking processes to take a stance on various topics. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O.C. |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Filipiniana |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Filipiniana | NU BALIWAG | NU BALIWAG | SHS-Filipiniana | 09/02/2022 | Purchased - Maxcor Publishing House, Inc. | 380.00 | FIL HF 5415 .M37 2017 | NUBSHS00000057 | 06/13/2024 | c.1 | 06/13/2024 | Filipiniana | |||||
| Library of Congress Classification | Filipiniana | NU BALIWAG | NU BALIWAG | SHS-Filipiniana | 09/02/2022 | Purchased - Maxcor Publishing House, Inc. | 380.00 | FIL HF 5415 .M37 2017 | NUBSHS00000058 | 06/13/2024 | c.2 | 06/13/2024 | Filipiniana | |||||
| Library of Congress Classification | Filipiniana | NU BALIWAG | NU BALIWAG | SHS-Filipiniana | 09/02/2022 | Purchased - Maxcor Publishing House, Inc. | 380.00 | FIL HF 5415 .M37 2017 | NUBSHS00000059 | 06/13/2024 | c.3 | 06/13/2024 | Filipiniana | |||||
| Library of Congress Classification | Filipiniana | NU BALIWAG | NU BALIWAG | SHS-Filipiniana | 09/02/2022 | Purchased - Maxcor Publishing House, Inc. | 380.00 | FIL HF 5415 .M37 2017 | NUBSHS00000060 | 06/13/2024 | c.4 | 06/13/2024 | Filipiniana |
